Fernando Pedraza is a seasoned sales, technology, and business development executive currently serving as Vice President of Sales for Storage Solutions EMEA at IBM. With a background in Industrial Engineering from the University of Buenos Aires, they have held several pivotal roles at IBM, including Global Chief Operating Officer and Vice President of Global Sales for Cloud & Business Analytics Solutions. Fernando's leadership is marked by a strong focus on business transformation, having successfully grown revenue for the Systems Group's hybrid cloud business and improved client alignment across Latin America. They are known for their empathetic mentorship and ability to foster lasting relationships with clients and teams globally.
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