Massimiliano Morlacchi

Massimiliano Morlacchi is an accomplished professional with extensive experience in channel and alliances management across various technology companies. Currently serving as the Apptio Channel & Alliances Director at IBM, Massimiliano is responsible for driving partnerships in Italy, Iberia, Greece, and Israel. Previous roles include Regional Channel Manager at UiPath, where responsibilities included overseeing channel business and partnerships, and Regional Manager of Strategic Alliances Sales at PTC, focusing on Industrial IoT, AR, and PLM solutions. Massimiliano's experience also encompasses working at Dell Technologies as Account Executive, Alliances, fostering relationships with key System Integrators, and a significant tenure at VMware in multiple alliance management roles. Massimiliano's career began at IBM Italy, where initial responsibilities included managing System x indirect business and working with distributors to drive x86 server revenue. Massimiliano holds a degree in Economics & Commerce from Università di Pisa and has additional educational qualifications from SDA Bocconi and Da Passano - La Spezia.