Rida Shah is an Application Architect at IBM Canada, specializing in Genesys Cloud as part of the Customer Service Transformation practice. With four years of experience in development and deployment roles, Rida has successfully designed routing strategies for major banks and led teams in implementing large-scale contact center solutions across various industries and countries. Rida holds a Bachelor of Science and a Master of Engineering in Computer Engineering from the National University of Computer and Emerging Sciences and Lahore University of Management Sciences, respectively.
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