Teresa Yoo

VP, Brand Strategy & Messaging at IBM

Teresa Yoo is the VP of Brand Strategy & Messaging at IBM. Teresa has over twenty years of experience in marketing and communications. Teresa started their career at Cambridge Technology Partners, where they worked for four years. Teresa then moved to IBM, where they have been working for the past sixteen years.

Teresa Yoo attended Shady Side Academy for high school. Teresa then went on to Wellesley College where they completed their undergraduate degree in economics, English. After college, they were a visiting student at the University of Oxford where they studied politics, philosophy, and economics (PPE). Teresa then completed their executive education at Stanford University Graduate School of Business in the Advanced Leadership Program for Asian-American Executives. Lastly, they completed their MS in journalism at Northwestern University.

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Timeline

  • VP, Brand Strategy & Messaging

    Current role

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