Toby Merchant is an Executive Partner at IBM, specializing in Digital Customer Experience and Agile methodologies within the Automotive, Aerospace, and Defence sectors. Having created several pioneering digital solutions, including the world’s first multimedia car configurator and the UK's first PC banking service, Toby leads organizations in AI-driven digital transformation. Previous roles include founding 3 SCREEN DESIGN LIMITED and serving as Director at Capgemini, where Toby significantly improved client collaboration and revenue growth. Toby's educational background includes studying Information Systems Design at Kingston University.
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