Toni Torres is the SPGI Salesforce Consulting Services Leader at IBM, where they guide CRM and IT strategies. With over 20 years of consulting experience, Toni has worked with notable organizations such as CaixaBank and Naturgy, both as an internal consultant and as part of IBM's external team. Previously, they served as a Salesforce Associate Partner at Bluewolf and as a CRM Manager at Unit4. Toni holds a PMD® from Esade and a degree in Technical Engineering in Computer Management from Universitat Politècnica de Catalunya.
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