Karl Dawson

Karl Dawson is an experienced analytics leader currently serving as Vice President of Client Analytics at Ibotta. Prior to this role, Karl held positions such as Vice President of Research and Analytics at Tubi, where oversight of audience research and marketing measurement contributed to significant company growth. Karl's experience includes leadership roles at Traction on Demand, Essence, Starcom MediaVest Group, and McCann Worldgroup, focusing on data science, marketing optimization, and analytics strategies. Academic credentials include a Master of Arts in Social Research Methodology from UCLA, and a Bachelor of Science in Psychology with an emphasis on Math from the University of California, Davis.