Matt Wilson

Matt Wilson is currently the Principal Decision Scientist at Ibotta, where they apply advanced analytics to inform business strategies. With a rich background in consumer insights and marketing, they previously held leadership roles at General Mills, focusing on brand innovation and consumer behavior. Matt also served as Project Lead for the Minnesota Department of Education and as an Adjunct Professor of Marketing at the Minneapolis College of Art and Design. They have contributed to multiple organizations, including as President of the Minnesota Interactive Marketing Association and as a Senior Innovation Insights Manager at Blue Diamond Growers. Matt holds a BA in Political Science from Luther College.