Tanya Tosheva

Tanya Tosheva is an accomplished professional with extensive experience in product design, strategy, and market research. Currently serving as the Product Design and Strategy Leader at IBS Bulgaria since June 2019, Tanya focuses on enhancing customer insights through cognitive analytics. Prior experience includes roles as Account Director in the financial market at GfK from January 2007 to July 2018, Certified Instructor at Outward Bound Bulgaria from September 2002 to September 2014, and Senior Market Researcher at the National Public Opinion Center at the National Assembly from February 1999 to December 2006. Tanya holds a Master of Arts in Sociology from Sofia University St. Kliment Ohridski and has pursued further education as a PhD candidate in Service Design at the University of Shumen "Konstantin Preslavsky" from July 2022 to July 2025. Additionally, professional qualifications in Marketing were obtained from M3 Communications College in 2006.