Josefin Boman

Josefin Boman is an experienced professional currently serving as the Head of Analysis and Advisory Services at ICA Reklam, where responsibilities include leading the business and market insight team and driving analytical work for ICA's marketing operations. With a background in market analysis and targeted marketing automation, Josefin has developed new analytical advisory services for approximately 1,300 independent stores under ICA. Previous roles include a board member at Go Sales, risk and business control at Volvo Group Treasury AB, and various leadership positions within the Student Association at Gothenburg University. Josefin holds a Master of Science in Marketing and Consumption from the School of Business, Economics and Law at the University of Gothenburg, along with a Bachelor of Science in Business and Economics.