It all started with a post-it note.

ICANIWILL was born from Gustaf Ollas’ determination to make ends meet during his university studies. He blogged about his passion for the gym, and in 2009, he put a post-it note on his bathroom mirror with the words ”I CAN I WILL” to remind himself to work hard and focus on his goals. After finishing his studies, he pursued his dream of starting a company in the workout industry and created ICANIWILL.

Today, we are one of the fastest growing sportswear brands in Scandinavia and a well-established company in the area. Just as the words ”I CAN I WILL” motivated Gustaf to push himself and dream big, ICANIWILL now continues to motivate and encourage others around the world to work hard and embrace their potential. We also work with well established retailers like Stadium, Zalando, Intersport, SATS and other big players.

Make sure to follow us on social media:
Instagram: https://www.instagram.com/icaniwill/
TikTok: https://www.tiktok.com/@icaniwill
Facebook: https://www.facebook.com/icaniwill.se/

Apparel & Fashion

Health & Wellness

Sports

ICANIWILL AB

Anders Wallstedt

Louise Demling

Matilda Forsberg

Elin Sombeck

The Leadership Team at ICANIWILL AB is responsible for setting the strategic direction and vision of the company, ensuring that its mission to inspire and empower individuals through sportswear is upheld. This team, comprising the CEO, Chief Purchasing Officer, and Global Head of Product & Design, collaborates to enhance product innovation, optimize purchasing strategies, and drive overall business growth, while fostering a culture of motivation and goal-oriented success throughout the organization.

Leadership Team

Influencer Marketing Team

Operations and Management

Leadership Team

About

Team members

Other teams at ICANIWILL AB

Influencer Marketing Team

Operations and Management