Guillaume Carli

Director Marketing Communications at ICAPE Group

Guillaume CARLI has a diverse work experience spanning multiple industries and positions. Their most recent role was as an Administrator at Fondation ICAPE Planète Bleue starting in March 2023. Prior to that, they served as the Director of Marketing Communications at ICAPE Group in 2022.

From 2018 to 2022, Guillaume worked at Infopro Digital Automotive as the Global Marketing Director BtB. In this role, they managed a team of 15 associates across four countries and was responsible for B2B communication, customer acquisition and loyalty programs, and marketing automation.

Before that, Guillaume spent several years at Goodyear, where they held various roles including Brand Director EMEA Dunlop and Marketing Manager Dunlop Europe, Middle East, and Africa. In these positions, they managed cross-functional teams, developed brand strategies, implemented digital platforms, and coordinated international launch events. Guillaume achieved significant results, including increased brand awareness, traffic, and product innovation.

Earlier in their career, Guillaume worked at Esselte as a Regional Category Manager and Senior Product Manager, where they achieved impressive sales performance and implemented marketing plans.

Additionally, they have experience at Panasonic as a Product Manager, where they launched a range of LCD screens and obtained major retail referencings, and at IMDS SAS as a Marketing Communication Manager.

Overall, Guillaume CARLI has a strong background in marketing and brand management, with a track record of achieving results and leading cross-functional teams.

Guillaume CARLI has a diverse education history spanning several years. In 1996, they attended the IUT de Sceaux, where they pursued a DUT techniques de commercialisation, focusing on business, management, and marketing. This program lasted until 1998. Following this, they enrolled at SKEMA Business School from 1998 to 2001 and obtained a Master's degree in marketing. In 2001, they briefly attended the University of South Wales, earning a Bachelor's degree in marketing.

In 2013, Guillaume CARLI took part in a business executive program at IESE Business School. Although there is no specific degree mentioned, this program likely provided valuable knowledge and skills in the field of business.

To further enhance their skills and stay updated in the field, Guillaume CARLI obtained a certification in "Fondamentaux du marketing numérique" from Google in January 2020. This certification demonstrates their dedication to staying current with evolving digital marketing practices.

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