Shawonnat T. (Fahn)

Head of Marketing at iCar Asia

Shawonnat T. (Fahn) has a diverse and extensive work experience in various marketing roles. Shawonnat started their career as a Webmaster at Premier Print & Product Co., Ltd. in 2003, where they managed web assets. Shawonnat then moved on to Bangkok Airways, where they served as a Supervisor Webmaster, responsible for enhancing online booking rates and corporate identity.

In 2007, Shawonnat joined jobsDB as a Country Business Manager, overseeing four business units. Shawonnat then took on the role of Marketing Director at Efficient English Services Ltd. (Wall Street English) in 2012. There, they handled marketing strategy, brand MARCOM, and digital marketing, collaborating with advertising agencies and international headquarters.

From 2015 to 2016, Shawonnat worked as the Head of Marketing at Inspire Ventures (Venture Capital ASEAN), operating as a small marketing agency for the Venture Labs Group. Shawonnat focused on active user acquisition through collaboration with local partner executors.

In 2016, Shawonnat held the position of Marketing Director at Lub d Co., Ltd. before transitioning to the role of Marketing Director at Masii.com in 2017. At Masii.com, they established and built the marketing team, driving the go-to-market strategy for SEO, content, and engagement.

Following their time at Masii.com, Shawonnat became the Chief Marketing Officer at Robowealth Mutual Fund Brokerage Securities Company Limited. In this role, they built the product and marketing from scratch while developing marketing plans and establishing brand positioning.

Most recently, Shawonnat served as the Head of Marketing at Carmana from 2020 to 2022. Shawonnat was responsible for lead acquisition through various media channels, overseeing marketing campaigns and activities to meet company targets.

Currently, Shawonnat is the Head of Marketing at iCar Asia Limited, a position they assumed in June 2022.

Shawonnat T. (Fahn) earned a Bachelor's Degree in Computer Science/Information Technology from Bangkok University from 1999 to 2003.

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