ICARUS Sports
Giannis Theofilis has extensive experience in sports communication and media, currently serving as a Scriptwriter and Project Manager at ICARUS Sports since September 2021. Prior experience includes roles as a Translator for the Basketball Champions League from October 2017 to June 2024, Press Officer and Social Media Manager at Ionikos BC from June 2019 to September 2021, and Sports Editor at sdna.gr from December 2014 to June 2020. Giannis holds a Bachelor's degree in Communication and Media Studies from the National & Kapodistrian University of Athens, completed in 2018, as well as a Supplementary Distance Education Programme in Native Advertising & Content Marketing from the same institution in 2021.
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ICARUS Sports
ICARUS Sports is a world-leading video production company and the reference point for outdoor, water and motorsports, bringing action sports to hundreds of millions of viewers through our powerful global video production and distribution platform. Our expert team uses state of the art technology to produce first in class quality content, enabling events, brands and sponsors to reach out and communicate their message to sports enthusiasts worldwide. We capture the passion and share the experience by producing inspiring content for more than 140 events every year in sailing, kiteboarding, windsurfing, in outdoor sports like running, triathlon, cycling, mountain biking or climbing as well as motorsports like rallies, circuit racing, powerboat racing, and aero events. We then pack all the action into 3 sport-specific TV-Shows, creating highly influential content which is aired by more than 90 broadcasters globally, reaching 170 countries and totalling more than 30.000 hours of airtime annually. Through this guaranteed airtime on major networks, we are able to offer corporate clients exposure for their brands right where their audience is, globally. Utilising our TV shows they are able to create a stronger emotional connection with their consumers and positively impact sales at highly competitive CPMs.