Mari Luukkainen

Mari Luukkainen is a seasoned entrepreneur and investor currently serving as Principal at identity.vc, the first European VC focused on early-stage startups with LGBTQ+ leadership, while also leading Herizon as Founder, Chair, and CEO, a non-profit dedicated to diversifying the tech sector by connecting international talent with jobs in the Nordics. With significant accomplishments at Herizon, including employing 133 individuals and engaging a community of over 500 learners and 1,000 Discord members, Mari's impact is notable. Experience includes holding positions such as Head of Growth at Freska, a leading home-cleaning company in the Nordics, and Advisor for portfolio companies at Icebreaker.vc, further demonstrating expertise in growth strategies and marketing. Additionally, Mari has contributed to various ventures, including coaching at Kiuas and investing as an Angel Investor in Do Good Brew Co. Educational credentials include a Bachelor of Business Administration from Haaga-Helia University of Applied Sciences and participation in Reforge programs.