Dave Sturdy

Area Manager / Multi Site Manager / Digital Operations at Iceland Foods

Dave Sturdy is an experienced retail manager with a strong track record in various management roles spanning over two decades. Currently serving as Area Manager and Digital Operations Manager at Iceland Foods since May 2017, Dave oversees a portfolio of 18 stores achieving a weekly turnover of approximately £1.1 million. Previously, at Morrisons from January 2005 to May 2017, Dave held several Store General Manager positions, managing stores with annual turnovers exceeding £65 million, and successfully leading major refurbishments. Early career experience included various management roles at Safeway Stores, where foundational skills in systems, replenishment, and customer service were developed. Education includes studies at SEEVIC and Castle View School.

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