John B. Combs

John B. Combs has over 30 years of experience in the beverage industry. John B. began their career in 1990 as a District Manager for Anheuser-Busch, where they provided direction and leadership to 7 wholesalers selling 10.5 million cases in 5,000 accounts in North Arkansas. John B. was then promoted to Senior Pricing Analyst and Geographic Marketing Manager, before relocating to Corporate HQ to manage price strategy, promotional calendars, and annual revenue plans for two states. In 2007, they joined Anheuser-Busch InBev as a Key Account Manager, Trade Marketing Manager, Director of Region Operations, and Region High-End Manager. In 2018, they were recruited by Craft Brew Alliance as a Senior Region Manager, where they managed key pricing, sales, marketing, and distribution of the distinctive CBA portfolio. Most recently, in 2021, they joined Icelandic Glacial as Region Sales Director, where they lead development and implementation of growth strategies and expansion to increase sales in a five-state region.

John B. Combs obtained a Bachelor of Science (B.S.) in Business Administration and Marketing from Rockhurst University between 1981 and 1985. John B. also holds a Certified Beer Server certification from the Cicerone Certification Program, obtained in 2015.