Shabnam Merchant

Shabnam Merchant has over 25 years of experience in the banking sector, currently serving as Product Head for Digital Channels in Investment Products at ICICI Bank since September 1998. Shabnam's key responsibilities include driving online trading accounts business, market share analysis, collaboration with ICICI Group companies, and developing digital customer journeys. Incremental advancements in roles at ICICI Bank have included positions such as Regional Head, Zonal Head, and Branch Manager, showcasing strong sales and operational leadership. Prior to ICICI Bank, Shabnam held project assistant roles at Standard Chartered Bank and ANZ Grindlays Bank. Academic qualifications include an Executive MBA from the Indian Institute of Management Bangalore and a dual Master's in Commerce from the University of Mumbai, along with a CAIIB from the Indian Institute of Bankers.