Kyle Fitzgerald

Kyle Fitzgerald has a strong background in media and advertising, with a focus on campaign management and strategic planning. Kyle began their career at NBC Universal as a Development Intern. Kyle then worked at USC Annenberg School for Communication as a Digital Lab Assistant and Annenberg TV News Production Assistant. Kyle then joined InterMedia Advertising as a Media Coordinator and later took on the role of Tracking Assistant.

In 2011, Kyle joined Icon Media Direct as an Account Coordinator, where they supported client management and analysis of media campaign results. Kyle quickly advanced to the position of Account Manager, specializing in drive-to-web media campaigns. In this role, they oversaw all aspects of campaign management and played a key role in web attribution methodologies.

With their proven expertise, Kyle transitioned to the position of Media Planner, where they crafted strategic and efficient media plans for multiple clients, including leading structured settlement and acne brands. Kyle also conducted market research and competitive intelligence projects to inform media planning.

Currently, Kyle serves as an Account Strategist at Icon Media Direct. Kyle works with multiple account managers to plan, buy, and optimize media campaigns, utilizing performance data and competitive research. Kyle manages over $20M in annual budgets for major brands such as Centene Corporation and JG Wentworth. Kyle's expertise extends to linear and CTV advertising, and they aim to drive strong ROI and brand awareness for their clients.

Kyle Fitzgerald completed their undergraduate education from 2004 to 2008 at the University of Southern California, earning a Bachelor's degree in Communication. In addition to their formal education, they recently acquired the Google Ads Search Certification from Google in June 2022.