Matt Roche is a director at ICS-digital and ICS-translate, specializing in global SEO, digital PR, and content management, with a focus on large-scale SEO and link building campaigns in international emerging markets. They co-founded Before The Off Ltd, which delivers data-driven horse racing statistics, and have been integral to the development of international SEO strategies at ICS-digital since its inception in 2008. Matt's career in online marketing began with a role as an Online Marketing Executive at Stickyeyes in 2007, and they have also served as a Field Sales Executive at Cadbury plc. They hold a 2:1 degree in Marketing from Leeds Beckett University, earned in 2008.
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