George Lin is a seasoned leader in user experience design with over 20 years of experience creating data-driven, user-centric solutions. Currently serving as the Sr. Director of User Experience Design at ID.me, George has held leadership roles at notable companies like Salesforce, SAP Ariba, and Yahoo!, where they consistently advocated for innovation and user-centered design. Throughout their career, George has focused on empowering UX teams and driving collaboration across cross-functional partners to create impactful user experiences. They hold a BFA in New Media and Photography from the Academy of Art University.
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