ID5
Lisa Abousaleh is a seasoned professional in the marketing and advertising industry, currently serving as the VP of Publisher and Distribution Partnerships at ID5.io since November 2024, focusing on providing a transparent and privacy-compliant identity infrastructure. A Co-Founder and Board Member at Neutronian from January 2020 to November 2024, Lisa played a pivotal role in developing industry-first standards for privacy scoring and data quality verification. Prior to this, Lisa held various leadership roles at Comscore, Inc. from October 2007 to January 2020, including VP of Ad Platforms Partnerships and VP of Advertising Effectiveness Client Insights, driving revenue growth and enhancing data accessibility. Lisa began a career at J.D. Power and Associates in survey research from July 2003 to September 2007. Educational credentials include an MBA with a concentration in Marketing from DePaul University and dual Bachelor of Science degrees in Marketing from Oakland University.
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ID5
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ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers