Jed Murphy

Jed has over 25 years experience in digital technology and product development working across UX, research, product management, engineering, finance & marketing to bring new propositions to market.

Most recently, Jed led Strategy & Innovation at Cardlytics. He developed Cardlytics’s overall strategy & product roadmap securing Board approval for a multi-year digital transformation programme that led to the creation of a self-serve platform for advertisers and a new, flexible ads interface for bank partners.

He built and launched the UK’s first Open Banking cashback programme with Sainsbury’s & Nectar, creating the UK’s largest Open Banking proposition and he also designed and launched Cardlytics’ first successful category & product-level offer capability.

Jed was also a key member of Cardlytics’ M&A team that acquired & integrated the Dosh, Bridg & Entertainment businesses.

Previously Jed was Global Digital Strategy Director at Aimia, responsible for the strategy and delivery of digital solutions for Aimia's own loyalty programmes (Nectar, Aeroplan) as well as for clients & partners.

Prior to this, Jed held senior roles within Carlson Marketing, a leading through-the-line marketing agency, working with global brands such as BT, Coca-Cola, Diageo, Arla Foods, & Hyundai.