Jyrki Paananen

Jyrki Paananen is an accomplished professional with a diverse background in business development, event management, and customer experience. As Co-founder and COO of Brella since April 2016, Jyrki has been instrumental in shaping the company's growth. Previous roles include serving as a Coach and Start-up Mentor at Kiuas, a Contributor for Forbes Councils, and a Business Development Manager for Smarp, where responsibilities included enhancing client social media engagement. Jyrki's earlier experience encompasses project directing in the UAE for Management Events, focusing on market entry and client relations, as well as managing Nordic Delegate Operations, ensuring the success of exclusive events in the region. Education credentials include a Master of International Business Administration from Hult International Business School.