Anne-Cathrine Jensen serves as the Creative Communications Manager at IDA since July 2018, where responsibilities include advising and training colleagues on audience targeting, messaging, and channel selection for new services and content. Prior roles at IDA encompass Head of Social Campaigns, focusing on communication strategies for political campaigns, employee advocacy, and employee branding, as well as copywriting and campaign content tactical planning. Before IDA, Anne-Cathrine held positions at Ritzau Fokus and Ritzaus Bureau, gaining experience as a journalist and editor across various fields, including consumer journalism and critical research communication. Anne-Cathrine's educational background includes a Master's degree in Journalism and Communication from the University of Southern Denmark and a Bachelor's degree in Journalism from Danmarks Medie- og Journalisthøjskole.