Martin Hoffmann

Martin Hoffmann is a seasoned professional in the media and digital innovation sectors, currently serving as CEO and Chief Innovation Officer at ida (Innovations- und Digitalagentur GmbH) since January 2021, where responsibilities include developing innovative products and leading creative teams. Prior experience includes managerial roles at Ströer Content Group GmbH, where strategic business areas were developed, and service as CEO & Founder of RESI Media, noted for creating the award-winning chat bot "Resi." Hoffmann also held significant positions at WeltN24 GmbH as Head of Social Media, where a new team was built, as well as editing roles at MDR MITTELDEUTSCHER RUNDFUNK, focusing on multimedia workflows and social media strategies. Educational credentials include a Diplom in Online Journalism from Darmstadt University of Applied Sciences and a traineeship at Mitteldeutscher Rundfunk.