IDA Sports
Ben Sandhu is a Partner at Arctic 90, a consultancy focused on operational excellence and strategic execution for entrepreneurs. Ben is also a Co-Founder/Director at IDA Sports, specializing in designing products for female athletes. With a background in lecturing and coaching at universities like Monash and RMIT, Ben has also worked in various roles such as Enterprise Consultant and Global Head of Ambassadors at companies like The Difference Incubator and Streetbees. Ben holds a Master's Degree in Business Administration and Management from the University of Westminster and a Bachelor of Arts in History and English from The University of Western Australia.
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IDA Sports
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Ida Sports is a female-led footwear company designing for female athletes and putting women at the heart of the process. They make awesome women’s sports footwear, primarily for soccer and AFL Women’s (Australia’s national semi-professional Australian rules football league for female players).