Fred Isbell

Fred Isbell is an accomplished marketing professional with over 35 years of expertise in B2B marketing, specializing in areas such as business intelligence, marketing analytics, thought leadership, and strategic planning. Currently serving as Research Manager for the CMO Advisory Service at IDC, Isbell focuses on advancing digital-first marketing practices for clients. Previous roles include Marketing Consultant, Associate Director at Wolters Kluwer, and Research Director at Dresner Advisory Services, where significant contributions were made to thought leadership and marketing research. Isbell has also held senior marketing positions at SAP and Compaq, managing innovative marketing strategies and programs. Educational qualifications include a BA in Economics and Political Science from Yale University and an MBA in Marketing and Strategic Planning from Duke University, along with additional certificates from the University of Virginia Darden School of Business.