Martin Canning

Martin Canning is a seasoned executive with extensive experience in the IT and telecommunications sectors. Currently serving as Group VP & General Manager of IDC Metrics at IDC since October 2007, Martin focuses on the growth of benchmarking, sourcing, and IT intelligence services globally. Previous roles include leadership of IDC's CIO Advisory program and European Consulting divisions, as well as significant contributions to the European Commission-funded Procurement Innovation for Cloud Services in Europe initiative. Prior to IDC, Martin worked as a Research Manager for IDC EMEA and held various positions at AT&T Network Systems EMEA, specializing in product management, market messaging, and large-scale telecommunications proposals. Martin holds a degree in Electronic Engineering from Dublin City University.