Serena Da Rold is a seasoned professional in data and analytics, currently serving as the Worldwide Director at IDC since October 2017, leading a global team of analysts and overseeing key forecast products in ICT spending, software, cloud services, and security. Prior to this role, Serena held various positions at IDC, including Worldwide Associate Research Director and Worldwide Program Manager, where significant contributions were made to the development of multiple market guides. Serena's earlier experience includes a tenure at IDC Europe as Senior Research Manager and Program Manager, focusing on European market research, as well as positions in market analysis at 3Com and a trainee role at Société Générale. Serena holds a master's degree in Economics and Business Administration from Università Bocconi and participated in the Erasmus Programme at ESSEC Business School.
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