Eric Samuel is a business transformation and strategic advisory leader with over 15 years of experience in market intelligence and business research for clients across the UAE, Saudi Arabia, Qatar, and Oman. Currently serving as Associate Director at IDC since 2012, they have built a successful business research program and engage C-level stakeholders to deliver strategic insights. Eric's previous roles include positions at KPMG, Forrester, and CRISIL, where they provided thought leadership and market analysis across various sectors. They hold an MBA in Finance with honors from Christ University, Bangalore, and a B. Tech. in Electronics & Communication from Allahabad Agricultural Institute.

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