Bill Klingensmith

Bill Klingensmith is a seasoned professional in UX/UI design and creative branding with extensive experience across various industries. Currently serving as the Director of UX/UI Design at DESIGN HOUSE since May 2022, Bill has been the Creative Optimist and Owner of MYDARNDEST Studio since June 2004, where innovative visual design solutions are crafted for both print and online mediums. Previous roles include UX/UI Designer III at NCR Corporation, where Bill led transformational updates for web-based products, and Creative Director at Freshop Inc., managing all design tasks for the eCommerce platform. Bill also has a strong background in marketing and branding, having established the visual brand for Goshen Coffee and developed design and marketing materials at Headwater Foods, Inc. Additionally, Bill contributed to the design community as Past President of AIGA Upstate New York and as an Assistant Professor at Rochester Institute of Technology, teaching web design and interactive media. Educational credentials include an MFA in Fine Art from the University of North Carolina at Greensboro and dual BFA degrees from Youngstown State University.