Kofi Appiah

Kofi Appiah is a seasoned digital marketing professional with extensive experience in paid search management and online advertising. Currently serving as a Paid Search Manager at Ideal Living since April 2021, Kofi creates, optimizes, and manages ad campaigns for various brands in the retail and health supplement sectors utilizing Google and Microsoft ad platforms. Previously, Kofi co-founded and served as Managing Partner at Largest Audience Media, where the focus was on enhancing local business sales through integrated web-based marketing strategies. Kofi has also held roles as Supervisor of Search Engine Marketing at Canvas Worldwide and Marketing PPC Manager at Investor's Business Daily, where significant improvements in ad performance metrics were achieved. Kofi's educational background includes a Bachelor of Arts in Political Science and Government from Humboldt State University, with additional studies at Universidad Iberoamericana and the University of the Virgin Islands.