Ideal is a global PR accelerator for companies transforming the future. We specialize in highly agile, integrated communications to deliver results in the smartest ways possible. 

 Ideal brings together a team of over 250 communications experts across the US, Brazil and Mexico to partner with companies focused on disruption – from early-stage startups to top companies across emerging technology, finance, venture, and entertainment industries. The team is bold, experimental, and entrepreneurial in testing new approaches and technologies to deliver the best communications strategies to protect reputations, amplify awareness, and drive growth.

Founded in 2007 in Brazil, Ideal operates as an independent subsidiary of Hill + Knowlton Strategies and is part of WPP – one of the largest communication groups in the world. Whether you’re entering a new market, launching a new product, raising funding, or responding to a crisis, we have the expertise and track record to navigate the most complex communications landscapes.

Consulting

Content

Emerging Markets

Marketing

Social Media

Technology

Venture Capital

Ideal

Ricardo Cesar

Fernando Casagrandi

Amanda Shareghi

Juliana Sena

Richard Keil

Douglas Fidelis

Paula Nadal

The Finance and HR Operations team at Ideal is responsible for managing the company’s financial health and human resources processes. This includes overseeing budgeting, payroll, and compliance, while also fostering a supportive work environment that attracts and retains top talent. By aligning financial strategies with HR initiatives, the team ensures that Ideal remains agile and competitive in the fast-paced PR landscape.

Finance and HR Operations

Marketing and Account Management

Creative and Content Development

Public Relations and Communication

Finance and HR Operations

About

Team members

Other teams at Ideal

Marketing and Account Management

Creative and Content Development

Public Relations and Communication