Marta Daina

Founder & CEO at iDEAL Rent

Marta Daina has over 20 years of experience in the automotive industry. Marta began their career in 2000 as an Account Executive at Weber Shandwick Worldwide. Marta then moved to NYPR as an Account Director in 2001. In 2002, they joined Brown Lloyd James as an Associate Vice President. In 2007, they joined Dell as the Head of Social Media Strategy & Programs, Consumer & Small Business, EMEA and Head of Online Marketing, Small Business, EMEA. In 2011, they became a Shareholder & Marketing Advisor at ComparaSemplice.it. In 2014, they founded Axis Mundi Consulting and Co-Founded CarPlanner, a digital car-as-a-service marketplace for all-inclusive, hassle-free car subscriptions. In 2016, they were the Marketing Director/Advisor to the Board at GoodBuyAuto.it. In 2013, they joined Daicar Group as a Member of the Board. In 2019, they founded iDEAL Rent.

Marta Daina received their MBA from INSEAD in 2006. Prior to that, they earned a BA in Journalism & Communications and European Studies from New York University between 1998 and 2000. Marta also earned a BA in Mass Communications from The American University of Paris between 1996 and 1998.

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