The Behavioral Design team at ideas42 leverages principles from behavioral economics to develop innovative solutions for social challenges. This team employs rigorous research methods and creative design thinking to craft interventions that enhance decision-making and improve outcomes in various domains, such as financial health and economic justice. By continuously iterating and testing their designs, they aim to enact meaningful, scalable change that positively impacts global communities.
Ana Dora González-Gu...
Principal Behavioral Designer
Andrea Wilk Mizrahi
Senior Behavioral Designer
Ariadna Vargas
Senior Behavioral Data Scienti...
Aurora-Marie B.
Senior Behavioral Designer - E...
Awele Ajufo
Senior Behavioral Designer
Erik Simmons
Senior Behavioral Designer
Faraz Haqqi
Principal Behavioral Designer
Grace Roebuck
Associate Behavioral Designer
Kate Rinehart-Smit
Senior Behavioral Designer
Yashna Gungadurdoss
Senior Behavioral Designer, Fi...
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