Leadership Team

The Leadership Team at ideas42 spearheads strategic direction and organizational oversight, ensuring alignment with the company’s mission to utilize behavioral economics for societal improvement. Comprised of Associate Managing Directors and Principal Behavioral Designers, this team cultivates innovation, supervises project execution, supports team development, and fosters external partnerships. They champion a culture of rigorous, playful, and generous approaches to problem-solving while maintaining accountability for the overall success of the organization.