Ricardo Lima

Ricardo Lima is the Head of Sales and Product Innovation at Ideen, where they are driving the development of two innovative solutions for the credit industry. With 19 years of experience in financial and fintech sectors, they have previously held roles such as Sales Manager at Citi, HSBC Bank Brasil, and Itaú Unibanco, focusing on liquidity and trade finance. Ricardo also served as the Head of Products at CERC Central de Recebíveis, contributing significantly to the company's strategic growth and product development. They possess an MBA in International Business and a Bachelor's degree in Business Administration from Pontifícia Universidade Católica de São Paulo.