Identifyi is building the infrastructure for a new digital data economy - one where individual data sovereignty is the foundation; enabling businesses to benefit from access to live, verified and permissioned customer owned data. 

Identifyi has developed the The Genie Ecosystem to rebalance the data economy. The platform has two core elements working in harmony to turn consumer insight into partner action. 

- Genie Vault a user-owned personal data asset - Genie Vault captures and stores a user’s verified purchase records — across retailers, categories, online and in-store. Transforming shopping journeys into a sovereign digital asset and long-term source of value. 

- Genie Vision is an AI-driven retail intelligence and marketing platform that combines direct access to live permission customer and product with automated AI-assisted campaign orchestration.

Together, these systems create a virtuous circle of value where:
– individuals gain control, transparency, and tangible value from their everyday data; and 
– retailers can bring together their loyalty, in-store, and SKU-level competitor data. 

The company’s mission is to shift personal data from extraction to ownership — and from static analysis to real-time AI-powered hyperpersonalised campaign orchestration.

Identifyi Limited

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