Matt Margetson

Matt Margetson is an Innovation Director at Identity, where they focus on creating transformative experiences that blend humanity with technology. With a background as the Founder of Smyle Creative and later Smyle, they have dedicated years to crafting emotional journeys that resonate deeply with audiences. Matt holds a BA in Business Economics from Anglia Ruskin University, which they completed in 1996. Their interdisciplinary approach draws from various fields, enabling them to push the boundaries of experiential design.