iDENTITY
Roland Mesa is a seasoned professional in the creative production and marketing industry, currently serving as Commercial Director at iDENTITY Creative Production since March 2021. With a prolific career as Producer/Director at No Ketchup Films since May 2017, Roland has developed original documentaries, commercials, and promotional content for various sectors including entertainment and non-profits. Previous roles include Executive Creative Director at InSync PLUS, where responsibilities encompassed producing advertising and content for films and television, Co-Founder and Co-CEO of Toy Box Entertainment, leading a staff of over 35 in entertainment marketing, and Executive Vice President at The Cimarron Group, overseeing theatrical operations. Notably, Roland held the position of Senior Vice President of Marketing at Fox Filmed Entertainment, contributing to acclaimed campaigns for major films, earning recognition as “Entertainment Marketers of the Year.” Roland holds a Bachelor of Arts in Communications from Northwestern University and has furthered education at UNC Kenan-Flagler Business School.
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iDENTITY
iDENTITY is an award-winning production company with over 20 years of experience in crafting impactful campaigns. We specialize in live-action and virtual production, visual effects (VFX), editorial, and creative direction, delivering high-quality content that resonates with diverse audiences. Our extensive portfolio showcases collaborations with top brands, studios, and government entities, including major names like Sony, Universal, Adidas, Walmart, and Disney. We are proud to have worked with A-list celebrities, renowned talent, and Olympians, elevating projects to new heights. Additionally, our VFX expertise has contributed to acclaimed shows such as The Wonder Years, Empire, Tell Me Lies, and more, demonstrating our ability to enhance narratives through cutting-edge visual effects. iDENTITY also holds two five-year government contracts with the Bureau of Land Management and Los Angeles County for video production services, while collaborating with non-profits and universities like the University of Southern California and the University of Hawaii. Our commitment to innovative storytelling and production excellence is reflected in our ability to produce high-caliber commercials, cutting edge VFX, and comprehensive end to end production solutions tailored to meet each client's unique goals. With a project-specific curated crew, we ensure authenticity and quality in every project, engaging and inspiring audiences worldwide.