Identity Pro is a strategic platform operating across sport advisory, ventures and technology, and club ownership advisory.

We support grassroots, sub-elite, and elite clubs and academies, as well as founders, investors, and ownership groups working across modern sport.

Our work sits across three connected areas:

Sport Advisory - supporting clubs and academies from grassroots foundations to sub-elite progression and elite performance environments. Our work includes football strategy, player development, performance systems, technology and data integration, leadership and governance, and club operations and growth.

Ventures & Technology - supporting founders and businesses building across sport, AI, data, performance, and technology with stronger positioning, commercial clarity, growth strategy, and go-to-market support.

Club Ownership Advisory - supporting buyers, sellers, investors, and ownership groups navigating acquisition, sale, ownership readiness, transition, and long-term strategic direction.

Identity Pro was built to bring practical, support to operators shaping the future of modern sport.

Contact: scott@identitypro.com.au

Identity Pro | Advisory

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Identity Pro | Advisory

Org chart

Teams

Offices

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