Identity
Andrea Conrad's work experience includes various roles in public relations, marketing, and creative operations. Andrea started their career as a Student Writer at Central Michigan University - Office of PR and Marketing in 2005. Andrea later worked as a Public Relations Intern at THREE MEN and a TENOR and Marx Layne & Company. In 2006, Andrea served as a Server at The Gem Theatre & Century Theatres and Century Grille and as a Public Relations Officer at Bright Side Dental. Andrea then joined Kresge Eye Institute as a Public Relations and Event Coordinator, where they managed event planning and raised funds to support conferences and seminars. In 2012, Andrea started working at Identity, first as a Social Media Strategist, then as a Senior Account Executive, and later as an Account Manager in Social Media. Andrea was eventually promoted to Account Director, Special Projects, and then to Director of Creative Operations & Special Projects. In 2019, they also worked as a Marketing Lead at Neapco. Since 2023, Andrea has been the Vice President of Creative Operations at Identity, where they provide communications support and strategy to various clients.
Andrea Conrad attended Central Michigan University from 2002 to 2006, where they received a B.A.A. in Integrative public relations and commercial recreation specializing in event planning. Andrea completed their high school education at South Lake High School from 1998 to 2002. Andrea also obtained additional certifications, including the Google Analytics Individual Qualification and Inbound Certified from HubSpot Academy in 2018, as well as Google Analytics for Beginners in 2017.
Identity
Identity is the driving force behind public relations, marketing and creative moments that leave a mark. By leveraging today’s Modern PR Mix—proven public relations strategies combined with best practices in marketing and creative design—we help our clients tap into the true value and power of strategic communications. Headquartered in Birmingham with an office in Chicago, Identity provides communications support and strategy to more than 70 clients located throughout the United States and around the world, including Motown Museum, Absopure, Hudsonville Ice Cream, Olga’s Kitchen, Nationwide Realty Investors, Verizon and more. WANTED: GAMELOVERS Our people are the best at what they do, on a constant quest to kill it – to do more that matters than the day before, live industry trends and deliver a client experience that exceeds expectations. They love the game of PR and embrace the amazing experiences and challenges of working in this industry. Our people feed their passions, develop their own professional identities and create great work at every opportunity. We collaborate daily, communicate effectively and focus on making our workplace fun, inclusive and challenging. We live The Identity Way and our core values with a variety of programs focused on professional development and fostering real relationships with co-workers. It's part of the reason we were named a Crain's Detroit Business Cool Places to Work in 2021 and a Top Place to Work by Ragan Communications. Are you a gamelover who is motivated by delivering great work? Come join us.