Ida - Karin Larsson

Ida-Karin Larsson is a seasoned professional in brand strategy and innovation, currently serving as Strategy Director and Partner at Identity Works since April 2016. In this role, Ida-Karin leads the Strategy team, focusing on Brand Strategy, Insight, Innovation, and Culture. Previously, as Innovation Director at Identity Works, Ida-Karin managed innovation projects encompassing insights and concept development. Prior experience includes positions at Ericsson as Head of Competence Development for global marketing and communications, Senior Brand Strategist at Identity Works, and Marketing Communication Manager at Lernia. Further expertise was developed at Differ Strategy Consulting, managing branding projects for diverse clients. Ida-Karin holds a Master of Science in Business Administration and Economics from Stockholm University and has participated in various international educational programs.