Ideon Media
Isabelle Davidian is an accomplished marketing and sales professional with extensive experience across multiple organizations. Currently serving as the VP of Strategic Accounts at Ideon Media since January 2021, Isabelle has held various leadership roles including Senior Director & Marketing Lead and Account Director & Marketing Lead. Prior to this, experience at Cue Digital included positions as Director of Sales and Senior Account Executive from January 2016 to January 2021. Previous roles at Postmedia Network Inc. spanned from May 2010 to December 2015 in programmatic sales and account management, while earlier experience includes significant marketing positions at Microsoft and other companies. Isabelle earned a Bachelor of Business Administration with a focus on Marketing Management, Economics, and Business Communications from the University of Toronto Scarborough.
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Ideon Media
Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including BDG Media, Business Insider, Complex NTWK, VICE, IGN, Multilocal Media, and MediaTonik. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon Media is unique in the Canadian media landscape: a proud independent company, led by digital industry veteran Kevin Bartus, that provides advertisers with a full suite of in-house integrated marketing solutions, including: • Branded custom video and editorial creation • Direct buy and programmatic digital advertising solutions • Influencer marketing • Experiential marketing • Social promotion • English, French, Cantonese and Mandarin Solutions • Cannabis and age-gating solutions Ideon Media’s in-house team of writers, editors, creatives and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with branded and sponsored content campaigns. In the past decade, Ideon has worked with hundreds of major brands in Canada on projects ranging from small sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation. Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience.