Ideon Media
James Anderson is an accomplished Sales Director with extensive experience in advertising and media sales, currently serving at Ideon Media since February 2023. Prior to this position, James held multiple roles at Trusted Media Brands from January 2018 to February 2023, including National Sales Director & Publisher for Canada, where management of sales teams and strategic partnerships across major Canadian cities was a key focus. James's expertise encompasses integrated advertising solutions across various platforms, including digital and print media. Additional experience includes significant roles at Rogers Sports & Media and Enterprise Rent-A-Car, contributing to exemplary sales growth and strategic account management. James holds a Bachelor's Degree in Business Management with a specialization in Marketing Management from Ryerson University.
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Ideon Media
Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including BDG Media, Business Insider, Complex NTWK, VICE, IGN, Multilocal Media, and MediaTonik. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon Media is unique in the Canadian media landscape: a proud independent company, led by digital industry veteran Kevin Bartus, that provides advertisers with a full suite of in-house integrated marketing solutions, including: • Branded custom video and editorial creation • Direct buy and programmatic digital advertising solutions • Influencer marketing • Experiential marketing • Social promotion • English, French, Cantonese and Mandarin Solutions • Cannabis and age-gating solutions Ideon Media’s in-house team of writers, editors, creatives and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with branded and sponsored content campaigns. In the past decade, Ideon has worked with hundreds of major brands in Canada on projects ranging from small sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation. Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience.