Ideon Media
Leslie McCormick is an experienced media professional with a diverse background in client services and content production. Currently serving as the Director of Client Services at Ideon Media since May 2014, Leslie previously held roles including Senior Campaign Manager and Integrated Campaign Manager at SavvyMom Group, where responsibilities involved leading content production, managing client campaigns, and collaborating with Canadian mom bloggers. Prior experience includes positions at SavvyMom Media, Kaboose Inc., Corus Entertainment, and YTV, showcasing skills in campaign management, newsletter production, and editorial oversight. Leslie holds a Bachelor of Applied Arts in Radio and Television Arts from Ryerson University and a Bachelor of Arts in Communications from Brock University.
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Ideon Media
Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including BDG Media, Business Insider, Complex NTWK, VICE, IGN, Multilocal Media, and MediaTonik. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon Media is unique in the Canadian media landscape: a proud independent company, led by digital industry veteran Kevin Bartus, that provides advertisers with a full suite of in-house integrated marketing solutions, including: • Branded custom video and editorial creation • Direct buy and programmatic digital advertising solutions • Influencer marketing • Experiential marketing • Social promotion • English, French, Cantonese and Mandarin Solutions • Cannabis and age-gating solutions Ideon Media’s in-house team of writers, editors, creatives and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with branded and sponsored content campaigns. In the past decade, Ideon has worked with hundreds of major brands in Canada on projects ranging from small sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation. Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience.