Ideon Media
Natalie Locke Milne serves as the Vice President at Ideon Media since January 2012, leading the integrated marketing and content team to create top-tier advertising programs for notable publishers such as SavvyMom and international partners like VICE Media Group and Bustle Digital Group. Previously, Natalie held positions as Editor-in-Chief & General Manager of the SavvyMom Group and General Manager for Maple Media’s properties, including BabyPost and 29Secrets. Prior to their tenure at Ideon Media, Natalie worked at Rogers Media, managing editorial for TodaysParent.com and serving as Assistant Editor for Food in Canada. Natalie holds a BA in Political Science from the University of Toronto and a post-graduate certificate in Book and Magazine Publishing from Centennial College.
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Ideon Media
Ideon Media is Canada’s largest digital rep firm, with several major global publisher companies under its umbrella, including BDG Media, Business Insider, Complex NTWK, VICE, IGN, Multilocal Media, and MediaTonik. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. This massive scale reaches passion-driven audiences – over 19 million unduplicated Canadian consumers – across sports, entertainment, pop culture, parenting, fashion & beauty, wellness, news, tech, gaming and more. Ideon Media is unique in the Canadian media landscape: a proud independent company, led by digital industry veteran Kevin Bartus, that provides advertisers with a full suite of in-house integrated marketing solutions, including: • Branded custom video and editorial creation • Direct buy and programmatic digital advertising solutions • Influencer marketing • Experiential marketing • Social promotion • English, French, Cantonese and Mandarin Solutions • Cannabis and age-gating solutions Ideon Media’s in-house team of writers, editors, creatives and strategists is a turnkey solution for advertisers in Canada who want to reach audiences with branded and sponsored content campaigns. In the past decade, Ideon has worked with hundreds of major brands in Canada on projects ranging from small sponsored content programs to 360-degree campaigns that include multiple videos, large-scale events, influencers and social content creation, and extensive social and digital activation. Our influencer marketing team utilizes Tagger, a powerful creator discovery platform, to give us the data to drive our decision-making, and our years of experience working with creators give our clients a white-glove service experience.