The Marketing Team at IDEXX is responsible for developing and executing strategic marketing initiatives to promote IDEXX's broad range of veterinary diagnostic products, services, and software solutions globally. This includes increasing brand awareness, driving customer engagement, and supporting sales through targeted campaigns, market research, and integrated marketing programs. The team collaborates closely with regional managers and strategic leads to tailor marketing efforts to different markets, ensuring the effective communication of IDEXX's value proposition to veterinary clinics and animal production customers worldwide.