Abhishek Anand

Abhishek Anand is an experienced digital marketing professional currently serving as Key Account Manager - Digital Marketing (AVP) at IDFC FIRST Bank since March 2021. In this role, Abhishek specializes in customer journey mapping, MarTech strategy, tools integration, and performance reporting, while optimizing campaign ROI and managing vendor relations. Prior to IDFC FIRST Bank, Abhishek held positions such as Digital Marketing Manager at Upfield, where responsibility included managing digital marketing applications, and CRM Technical Lead APAC at Kimberly-Clark, recognized for a significant cost-saving CRM migration project. Abhishek's career began at Cognizant Technology Solutions, contributing as a Digital Marketing Consultant and in various technical roles. Abhishek holds a Bachelor of Technology in Electronics Engineering from the Indian Institute of Information Technology Design & Manufacturing Kancheepuram.